Customer relationship management (CRM) is a 21 century approach to managing an organization’s interaction with current and potential customers. In general, CRM will compile data from a range of different communication channels such as: telephone, email, live chat, websites, printing materials and social media. Well implemented CRM system therefore enables flexible marketing, visible sales, while cutting cost. It also helps company employees build and maintain customer relationships, increase profitability, and drive growth. And all of it in one system!
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